The company's headquarters are located in the San Cassiano area of the town of Alba (province of Cuneo) in the Italian region of Piedmont. At the beginning of the 19th century, the family ran a small catering business in Santo Stefano Belbo and also produced wine. Riccardo Ceretto learnt how to make wine and moved to Alba in the 1930s. He founded the Casa Vinicola Ceretto and processed purchased grapes into wine. In the 1960s, his sons Bruno (*1937) and Marcello (*1941) joined the business. After a visit to Burgundy, they acquired vineyards and introduced new methods.
In 1994, a hazelnut products company was founded and in 2005 two restaurants were opened in Alba. After his training in Alba, Allessandro (son of Marcello) gained experience in wineries in Bordeaux, Australia, California and South Africa and is now the oenologist in charge. After completing a degree in economics and business administration, as well as a marketing certificate from the University of California, Federico (Bruno's son) is responsible for sales management. Lisa (Marcello's daughter) is responsible for administration and Roberta (Bruno's daughter) for public relations.
In 1987, the Cantina Ceretto Monsordo Bernardina was acquired on the outskirts of Alba, where the headquarters of the wine-growing branch is located and the wines from the four wineries are collected and marketed. The wines from Langhe and Roero are produced here. The remaining three are Cantina Bricco Rocche in Castiglione Falletto (Barolo), Cantina Bricco Asili in Barbaresco (Barbaresco) and Vignaioli di Santo Stefano in Santo Stefano Balbo (Moscato wines). The vineyards cover around 160 hectares. The white wine varieties Arneis and Moscato d'Asti (Muscat Blanc), as well as the red wine varieties Barbera, Dolcetto, Nebbiolo, Cabernet Sauvignon, Merlot and Syrah are cultivated. The environmentally friendly, sustainable cultivation is carried out according to organic viticulture guidelines. The entire production is carried out according to certified ISO standards and quality control is carried out in accordance with HACCP guidelines. The product range includes a series of DOC/DOCG wines. These are Asti Spumante and Moscato d'Asti (Asti), as well as Barbera d'Alba, Barolo, Dolcetto d'Alba, Langhe and Nebbiolo d'Alba.
