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Schoonmaker Frank

The US American Frank Musselman Schoonmaker (1905-1976) is considered one of the most influential wine authors in the world. He first worked as an author of travel guides and became aware of various French wine regions during his travels in Europe through his acquaintance with Raymond Baudoin (editor of the magazine "La Revue du vin de France"). After the lifting of the American prohibition in 1933, he wrote articles about wine in the "New Yorker", which were published in 1934 in collected form under "The Complete Wine Book". His later work "Schoonmaker's Encyclopedia of Wine" is one of the classics. He founded a wine import business, in which the later wine author Alexis Lichine (1913-1989) worked for a few years. In cooperation with Baudoin, he opened the American market for smaller companies from Burgundy. He criticised the then common wine designations with grape variety names (Chardonnay, Pinot Noir etc.) and together with Lichine introduced semi-generic names such as Burgundy, Chablis, Rhine etc., which then led to export problems on the European market (adjusted in 2005 in connection with the wine trade agreement between the USA and the EU; see under wine law). In California, Schoonmaker worked as a consultant for wineries. He also made a name for himself as an expert on German wines and as a wine critic.

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