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In viticulture, consultants are active in various areas such as soil science, vineyard care, cellar technology and vinification as well as sales and marketing. Such specialists are particularly sought after for the establishment and development or reorganisation of wineries and cellars. Many supermarket chains, restaurants and airlines also seek their advice. The top people are mostly trained oenologists, cellar masters and/or ampelographers. The term Flying Winemakers became popular for the consultants who work worldwide. Among the best known of this guild are:

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