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The traditional winery is located in the municipality of Senftenberg near Krems in the Lower Austrian wine-growing region of Kremstal. The name Proidl in Senftenberg was first mentioned in a document in 1650. Today, Franz and Andrea Proidl are the ninth generation of the family to run the business. With their children Patrick and Raphaela Proidl, the tenth generation is now working in the business. The vineyards cover 20 hectares of vines in the Ehrenfels vineyard (the solely owned vineyard, which had lain fallow for decades, was recultivated and replanted over many years), Hochäcker, Pellingen, Pfeningberg and Rameln with mostly steeply terraced slopes. The white wine varieties Grüner Veltliner (with over 50% the leading variety), Riesling, Gelber Muskateller and Chardonnay are cultivated to 90%, and the red wine varieties Zweigelt, St. Laurent, Cabernet Sauvignon and Merlot to 10%.

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