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The appellation is located in the foothills of the Pyrenees in the southwest of the Southwest France region. It is partly congruent with the Béarn appellation. There was probably already winegrowing here 2,000 years ago at the turn of the millennium, as Roman mosaics from that time suggest. As early as the 14th century, the vineyards in this area were defined as special vineyard sites (crus) by resolution of the Parliament of Navarre. Among other things, it was forbidden at that time to import foreign wines. This can be seen as one of the first attempts at a classification or protected designation of origin. Incidentally, Jurançon was one of the first French areas to be classified as an AOC at the end of the 1930s. It is said that the King of Navarre Anton of Bourbon (1518-1562), at the baptism of his son and later King and great wine lover Henry IV (1553-1610), wetted his lips with it.

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