Diageo

The British food and beverage group Diageo Plc., headquartered in London, is one of the largest beverage multinationals in the world. The shares of the company, which operates in more than 180 countries, are traded on the New York Stock Exchange and the London Stock Exchange. Diageo was formed in 1998 from a merger of Guinness and Grand Metropolitan under the name UDV (United Distillers & Vintners). The company was renamed Diageo in 2000. The artificial word is formed from "Dia" (Latin for "day") and "Geo" (Greek for "world"). This symbolises the fact that the company produces various products that are consumed worldwide on a daily basis. The beverage product range comprises more than 150 wine, spirits and beer brands. The best-selling or strategic products are the Guiness beer brand and the spirits brands (No. 1 or No. 2 worldwide in each case) Buchanan, Bushmills, Crown Royal, J & B, Johnnie Walker, Windsor (whisky), Ciroc, Ketel One, Smirnoff (vodka), Captain Morgan (rum), Baileys (liqueur), Tanqueray (gin), Jose Cuervo (tequila).

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Diageo

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