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The region with the capital Ancona is located in the centre of Italy on the Adriatic coast. Starting from the north, the regions of Emilia-Romagna, Tuscany, Umbria, Lazio and Abruzzo border on it. The Celts and later the Etruscans already cultivated vines here. In the 3rd century BC, the Romans conquered the area. The Roman wine writer Pliny the Elder (23-79) mentioned the ancient wine praetutium from Ancona. It is said that the Visigoth king Alaric (370-410) fortified his troops with the white wine Verdicchio during his march against Rome. The famous local doctor and naturalist Andrea Bacci (1524-1600) reports that the Carthaginian general Hannibal (247-183 BC) revived his army's tired horses with large quantities of Conero wine (the forerunner of the DOC Rosso Conero) during the campaign against Rome.

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