Branded wine

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Colloquial term (without legal meaning) for wines with a certain flavour or a wine style with a characteristic, unmistakable typicity. They are becoming increasingly important in the course of globalisation. They are characterised by a flavour profile that is independent of the vintage and almost always the same, which is conceived and produced precisely according to consumer wishes.

Coca-Cola wines

It is therefore not uncommon for branded wines to be categorised as Coca-Cola wines (McDonald's wines), which wine connoisseurs tend to disparage on account of their uniform taste. However, this does not a priori mean that the quality of the product is inferior, but in most cases they are not absolute top wines, as these products have to be in the lower price segment in order to reach the masses. Often, both the origin and the grape variety take a back seat, although the latter can also mean a certain brand definition.

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You can also use our powerful search function with many flexible filters, such as:

Wine tastings

Wine producers

Wine regions

find+buy wine search engine

Business directory wine

Places

Lexicon

News & stories

Events

Branded wine

Coca-Cola wines

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Voices of our members

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