You are using an old browser that may not function as expected. <br><strong>For a better, safer browsing experience, please upgrade your browser.</strong>

Log in Become a Member

Branded wine

Colloquial term (without wine-legal meaning) for wines with a certain flavour or a wine style with characteristic, unmistakable typicity. In the course of globalisation, they are gaining more and more importance. Characteristic is a taste profile that is independent of the vintage and almost always the same, conceived and produced exactly according to consumer wishes. It is therefore not uncommon for branded wines to be counted among the Coca-Cola wines (McDonald's wines), which wine connoisseurs tend to disparage because of their uniform taste. However, this does not a priori mean that the quality of the product is inferior, but for the most part these are not absolute top wines, as these products have to settle in the lower price segment in order to reach the large masses. Often, both the origin and the grape variety recede into the background, although the latter can also mean a certain brand definition.

Voices of our members

Thomas Götz

Serious sources on the internet are rare - and Wine lexicon from wein.plus is one such source. When researching for my articles, I regularly consult the wein.plus encyclopaedia. There I get reliable and detailed information.

Thomas Götz
Weinberater, Weinblogger und Journalist; Schwendi

The world's largest Lexicon of wine terms.

26,076 Keywords · 46,829 Synonyms · 5,324 Translations · 31,411 Pronunciations · 186,794 Cross-references
made with by our author Norbert F. J. Tischelmayer. About the Lexicon