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Branded wine

Colloquial term (without legal meaning) for wines with a certain flavour or a wine style with a characteristic, unmistakable typicity. They are becoming increasingly important in the course of globalisation. They are characterised by a flavour profile that is independent of the vintage and almost always the same, which is conceived and produced precisely according to consumer wishes.

It is therefore not uncommon for branded wines to be categorised as Coca-Cola wines (McDonald's wines), which wine connoisseurs tend to disparage on account of their uniform taste. However, this does not a priori mean that the quality of the product is inferior, but in most cases they are not absolute top wines, as these products have to be in the lower price segment in order to reach the masses. Both the origin and the grape variety often take a back seat, although the latter can also signify a certain brand definition.

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Andreas Essl
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The world's largest Lexicon of wine terms.

26,408 Keywords · 47,043 Synonyms · 5,323 Translations · 31,742 Pronunciations · 205,461 Cross-references
made with by our author Norbert F. J. Tischelmayer. About the Lexicon

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