Globalisation

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Process of increasing international interdependence in the areas of economy, politics, culture, environment and communication. This intensification of global relations takes place at the level of individuals, societies, institutions and states. The main causes are technical progress, especially in communication and transport techniques, as well as political decisions to liberalise world trade. Of course, viticulture is also affected by this phenomenon and has caused major changes here. Above all, globalisation is expressed here through the cross-border and cross-continental mergers of wine trading and wine production companies, which for their part had often already taken over many wineries and vineyards in the course of their expansion. This led to the emergence of an increasing number of huge global corporations, especially from the mid-1980s onwards.

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Globalisation

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