Rather pejorative designation (also McDonald's wines) for inexpensive and qualitatively quite appealing wines with constantly the same and recognizable quality, independent of the vintage fluctuations that usually occur with many wines. Since they meet a broad consumer taste and are "trendy", they are also called mainstream wines.
The term refers to the fact that Coca Cola is produced all over the world according to identical recipes and therefore always has the same taste. These wines often taste quite similar regardless of the producer, vintage and even the region of origin. This is why they are also called "soulless" wines without finesse, originality and character. A generally applicable wine description for red wines of this kind could be: powerful, round taste with an oaky, slightly sweet and intensely melted aroma. If the fruitiness is dominant, one also speaks of fruit bombs. The attributes tasty, jammy or dropsy are also often used for this.
This type of wine is produced overseas with technical winemaking methods that are largely not (yet) approved in Europe. These include, for example, the addition of aromatic substances (essences) and the addition/extraction of water. A particularly popular concentrate in California is called Mega-Purple and provides sweetness and colour in red wines. The new Spinning Cone Column process is also used in this context. Rather similar effects by mash leaching can also be achieved by cryomaceration (cold maceration) or mash heating (hot maceration). All these methods for aromatising a wine are becoming increasingly popular. Such wines are intended to be enjoyed rather quickly. However, these are by no means cheap mass wines of inferior quality.
Such wines, popular from the 1980s onwards, corresponded to new consumer tastes and, in the course of the globalisation of viticulture, were produced especially by large companies and sold in gigantic quantities via supermarkets. Many branded wines belong to this genre. Even the wines known as fruit bombs often correspond to a uniform wine type. All these wines are often derogatory and disparagingly titled by demanding wine connoisseurs as "designer wines" or "sticky-sweet everyday wines". However, the also used designation "artificial wine" is not correct in principle, but also depends on the origin. Overseas, such wines are often produced with questionable methods. See oenological tannins and Spinning Cone Column, as well as wine adulteration.