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The Austrian wine expert Heribert Bayer comes from the town of Baden bei Vienna. He was initially a wine collector and then, from the mid-1980s onwards, began to pass on his knowledge to Burgenland winegrowers as a consultant. In the meantime, the innovative Négociant éleveur (controlled grape or wine purchase and own processing) is considered an absolute red wine specialist. In 1994 he produced his first own wine "In Signo Leonis" from Pinot Noir in the municipality of Mörbisch (DA area Leithaberg). From 1997 on, red wines were vinified in partnership with Winzerkeller Neckenmarkt (DAC area Mittelburgenland). Due to the great success, Bayer established its own ultra-modern winery in the municipality of Neckenmarkt in 2002 under the name "In Signo Leonis" after his zodiac sign (In the sign of the lion). Since 2006, son Patrick has been responsible for the business, which is supported by his father.

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