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The Austrian viticultural expert Heribert Bayer comes from the town of Baden near Vienna. He was initially a wine collector and then began passing on his knowledge to Burgenland winegrowers as a consultant from the mid-1980s onwards. In the meantime, the innovative négociant éleveur (controlled grape or wine purchase and own processing) is considered an absolute red wine specialist. In 1994 he produced his first own wine "In Signo Leonis" from Pinot Noir in the municipality of Mörbisch (wine-growing region Leithaberg). From 1997 onwards, red wines were vinified in partnership with the Winzerkeller Neckenmarkt (wine-growing region Mittelburgenland). Due to the great success, Bayer built his own state-of-the-art winery in the municipality of Neckenmarkt in 2002 under the name "In Signo Leonis" after his star sign (In the Sign of the Lion). Since 2006, son Patrick has been responsible for the business, supported by his father. Since 2017, sustainable energy has been supplied by means of a photovoltaic system installed on the cellar roof.

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