Alcopops

Collective term for alcoholic, sweet soft drinks with a trendy presentation, which are nowadays favoured by young people. They are also known as premix drinks, designer drinks, hyperdrinks, ready-to-drink drinks (RTDs) or refreshers. Alcopops consist of a mixture of spirits (such as gin, rum, tequila, vodka or whisky) and lemonades, fruit juices or other sweetened drinks in which the flavour of the alcohol is masked by the sweetness. The alcohol content is between 3 and 7% by volume (similar to beer). Well-known manufacturers or brands of such drinks are or were Mike's Hard Beverages, Hooper's Hooch, Smirnoff, Bacardi, Jack Daniel's Cocktail, Four Loko and VK.

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Alcopops

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