The winery is located in Bolzano in the Italian wine-growing region of South Tyrol (Trentino-South Tyrol). The family has been running this traditional winery for over 6 centuries, starting in 1365. Today it is managed in the 21st generation by Florian Schmid. The vineyards cover nine hectares of vines in the property, where mainly Lagrein and Vernatsch varieties are cultivated. In addition, grapes from the municipalities of Entiklar, Missian, St. Georgen and Gries are delivered by contract winegrowers from all over South Tyrol.
The red wine varieties Lagrein, Vernatsch(Schiava Grossa), Edelvernatsch(Schiava Gentile), Merlot, Blauburgunder(Pinot Noir), Cabernet Sauvignon and Cabernet Franc, as well as the white wine varieties Chardonnay and Weißburgunder(Pinot Blanc) are cultivated. These are planted in the most suitable location in each case in order to optimally exploit the quality potential of the soil. Most of them are cultivated in the traditional pergola system, only the white wine varieties and some Lagrein plants are grown using wire frames(Guyot).
The quality-oriented yield reduction results in an average of 90 hectoliters per hectare. The wines are produced as DOC South Tyrol, Kalterersee and St. Magdalener. They are vinified in a fruity style typical of their origin and variety. Depending on the type of wine, the wines mature in cellars up to two stories deep, at an ideal year-round temperature of 14 °Celsius, mostly in conventional wooden barrels and partly also in steel tanks. The premium wines of the house are Blauburgunder "Villa Schmid", Grieser Lagrein Riserva and Grieser Lagrein "Villa Schmid". Every year, almost 100,000 bottles of wine are produced and marketed from the farm or through selected wine merchants. The winery is a member of the association "Weingüter Südtirols".