Noilly Prat

The Italian Antonio Benedetto Carpano (1751-1815) has the honour of having invented and named the Vermouth and gave it the name that later became known as the Punt e mes brand. But the credit for the first dry Vermouth goes to the Frenchman Joseph Noilly. The herb specialist produced many different fragrant drinks and liquids in his scent laboratory in Marseille, from absinthe to eau de cologne. In 1813, he developed the recipe for a dry Vermouth and began to produce it in small quantities. His son Louis Noilly (+1865) founded the Noilly company in Marseille and, supported by his son-in-law Claudius Prat (+1859), began to market Vermouth worldwide.

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Noilly Prat

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