Antonio Benedetto Carpano (1751-1815) is regarded as the inventor of wormwood. He worked in a liqueur shop in Turin (Piedmont) in Piazza Castello, near the Turin Stock Exchange. Here, in 1786, he created a new drink by mixing selected wines with an alcoholic extract of wormwood and other herbs. According to the custom of the time, this was filtered through a finely woven linen cloth. Carpano called the drink "Wormwood". Inspired by a German wine flavoured with wormwood herb it was named after this drink. Carpano therefore deserves the honour of having invented wormwood (at least the Italian one), although at about the same time the Frenchman Joseph Noilly also created a similar flavoured drink, which is now famous under the brand name Noilly Prat.