The Italian spirit producer Antonio Benedetto Carpano (1751-1815) was occupied with natural and agricultural sciences in his youth. Among other things, he experimented with aromas and sensations in mixtures of chemical solutions. He then worked in Turin (Piedmont) as a shop assistant in the liquor shop of Signor Marendazzo. At the beginning of the 1780s, he began to work with the liqueur wines that were already known at the time. His aim was to develop an aromatic drink suitable for "ladies" as a substitute for the local red wine. In 1786, he then created what he called Vermouth. The basis was a white wine from the Moscato di Canelli (muscatel) variety, which he sweetened with sugar, fortified and varied in taste with an alcoholic extract of more than 30 herbs (preferably Artemisia absinthum) and spices (cinnamon). Together with Marendazzo, production and marketing began.
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