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Martini & Rossi

The origin of the famous Italian company in Turin (Piedmont) lies in 1847, when four businessmen founded the company "Distilleria Nationale di Spirito di Vino". One was Carlo Agnelli from the Fiat dynasty. Wines, liqueurs and other alcoholic beverages were produced there. In 1863, three employees acquired larger shares. These were the sales representative Alessandro Martini (1812-1905), the accountant Teofilo Sola (+1879) and the winemaker and herbalist Luigi Rossi. They reorganised the company and called it "Martini, Sola and Cia". It was in Turin that Antonio Benedetto Carpano (1764 -1815) invented Vermouth in 1786, so to speak, and his nephew created the famous Punt e Mes brand as his successor. Luigi Rossi developed his own vermouth recipe and is the actual inventor of the Martini brand.

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