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Martini & Rossi

The origins of the famous Italian company in Turin (Piedmont) go back to 1847, when four businessmen founded the company "Distilleria Nationale di Spirito di Vino". One of the four was Carlo Agnelli from the Fiat dynasty. Wines, liqueurs and other alcoholic beverages were produced there. In 1863, three employees of the company acquired larger shares. These were the sales representative Alessandro Martini (1812-1905), the accountant Teofilo Sola (+1879) and the winemaker and herbalist Luigi Rossi. They reorganised the company and called it "Martini, Sola and Cia". In 1786, Antonio Benedetto Carpano (1764 -1815) invented the "Martini" in Turin Vermouth and his nephew created the famous Punt e Mes brand as his successor. Luigi Rossi subsequently developed his own vermouth recipe and is the actual inventor of the Martini brand.

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