The politician and important statesman Sebastião José de Carvalho e Mello (1699-1782) was Prime Minister of Portugal during the reign of King José I (1714-1777) and the most important Portuguese statesman of the 18th century. In 1769, he was appointed "Marquês de Pombal" for his merits (this is the name under which he is usually mentioned in sources). By means of rigorous measures, Pombal endeavoured to strengthen national manufactories and overcome economic dependence on foreign countries, mainly England.
By founding the "Real Companhia Velha" (General Company for the Viticulture of the Upper Douro), he broke the British monopoly on the port wine trade and brought about the subsequent end of the factoring activities of the Factory House in the harbour city of Porto. In 1756, at the instigation of Sebastião José de Carvalho e Mello, the Douro region, named after the river, was defined within its borders to protect the authenticity of port wine, making it one of the first controlled wine regions in the world, alongside the Chianti region in Tuscany.
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