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The origin of the French company dates back to 1866, when two brothers Simon and Pallade Violet, both active in the cloth industry, started to produce a flavoured wine in the southern French town of Thuir (Roussillon). The company was founded in 1892 and was initially sold only in pharmacies and had to be mixed with one litre of wine according to instructions. The art name B.Y.R.R.H. was given by the brothers according to a code system used in the cloth industry, which initially led to the drink being confused with beer in Anglo-Saxon countries. This bittersweet, light red aperitif has been produced for over 100 years according to the same recipe from red wine mainly of the Carignan Noir(Mazuelo) variety, flavoured with tonic water and essences of cinnamon, cinchona bark, bitter orange peel, gentian, chamomile, kalumba, coffee and cocoa. It is then matured in oak barrels for up to three years.

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