The bottle labels of many wineries are often designed by artists today. Baron Philippe de Rothschild (1902-1988) is considered the founder of this trend, which began after World War II. Many producers followed this example. See the wine law concerns under Etikett, Weinbezeichnungsrecht, and Weingesetz.
The label of the famous winery in the Médoc region has been created annually by a contemporary artist since the 1945 vintage; the first was the painter Philippe Jullian. The artists receive as a fee several Kiste of the respective Jahrgang. The 2003 vintage shows, as a rare exception, no artist image, but instead a photo of the legendary founder Baron Nathaniel de Rothschild (1812-1870) with the historical purchase contract from May 11, 1853 (this label and other examples see under Château Mouton-Rothschild).
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For my many years of work as an editor with a wine and culinary focus, I always like to inform myself about special questions at Wine lexicon. Spontaneous reading and following links often leads to exciting discoveries in the wide world of wine.
Dr. Christa Hanten
Fachjournalistin, Lektorin und Verkosterin, Wien