Today, the bottle labels of many wineries are often designed by artists. Baron Philippe de Rothschild (1902-1988), who started this trend after the Second World War, is considered the founder. Many producers then followed this example. See the wine law issues under label, wine designation law and wine law.
The label of the famous wine estate in the Médoc region of France has been created annually by a contemporary artist since the 1945 vintage; the first was the painter Philippe Jullian. The artists receive a few cases of the vintage in question as their fee. As a rare exception, the 2003 vintage does not feature an artist's painting, but rather a photo of the legendary founder Baron Nathaniel de Rothschild (1812-1870) with the historic purchase contract of 11 May 1853 as a tribute. This label and other examples are included in the description of Château Mouton-Rothschild.
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