The bottle labels of many wineries today are often designed by artists. Baron Philippe de Rothschild (1902-1988), who started this trend after the Second World War, is considered the founder of this trend. This example was followed by many producers. See the wine law issues under labelling, wine designation law and wine law.
The label of the famous winery in the French Médoc region has been created annually since the 1945 vintage by a contemporary artist; the first was the painter Philippe Jullian. The artists receive a few cases of the vintage in question as their fee. As a rare exception, the 2003 vintage does not show an artist's picture, but as a tribute, a photograph of the legendary founder, Baron Nathaniel de Rothschild (1812-1870), with the historic purchase contract of 11 May 1853. This label and other examples are included in the description of Château Mouton-Rothschild.