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Wine advocate

Wine journal of the wine journalist Robert M. Parker; see there.

Robert McDowell Parker jr. The Baltimore/USA lawyer Robert McDowell Parker jr (*1947) was the most influential wine journalist and wine critic in the world during his active years. At the end of the 1970s, the unknown in the wine world at the time ousted the leading British wine journalists. Supposedly his nose was insured for a million dollars, which is why he was also called "The Million Dollar Nose" or "Wine Pope".

The impetus for dealing with wine was a trip to Alsace at the age of 20. In 1978, the first issue of the bimonthly magazine "Wine Advocate" was published, which has since been published bimonthly and contains assessments of individual wines. Today there are over 45,000 subscribers in about 40 countries worldwide. In 2013, Parker sold shares to a Singaporean investor group represented by Soo Hoo Khon Peng and retired from the editorial board of Wine Advocate. His successor is US journalist Lisa Perrotti-Brown. Finally, in May 2019, Robert Parker retired for good.

Parker introduced the 100-point system commonly used in US schools for wine evaluation, which then became the international standard due to his rapidly growing influence. According to his own goals, he wanted to be "an advocate for the consumer" who, unlike many wine authors of the time, was in no way connected to the wine trade and therefore had no conflicts of interest...

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