The non-profit association with its headquarters in the town of Bra in Piedmont, Italy, was founded in 1989 by the Italian journalist Carlo Petrini (*1949), who is still its president today. Since the mid-1970s, he had written about "food and drink" in magazines and was co-founder of Gambero Rosso and co-editor of the wine guide "Vini d'Italia" and the world wine guide.
After 22 years, in early 2009 Slow Food Italy parted ways with the wine guide "Vini d'Italia" and left it to Gambero Rosso Holding. Their own wine guide "Slow Wine" was developed and first published at the end of 2010. The "Society of Friends of Barolo" founded by Petrini gave birth to the "Arcigola" association in 1986 and to "Slow Food" three years later. Slow Food stands for pleasurable, conscious and regional food and is a countermovement to the trend of uniform, globalised and pleasure-free fast food. Slow Food has now become an international association with over 100,000 members in over 150 countries on all continents.