Wine (or alcohol in general) in moderate quantities as a "sex drive stimulant" has always played a very important role in cultural history as a "love potion" (among many other means, often based more on superstition). Significantly, for the Romans, Bacchus (corresponding to the Greek Dionysus) was the god of fertility, ecstasy and wine. The positive effect of wine enjoyment in the interpersonal sphere is undisputed. One is more willing to give in to one's feelings, to overcome inhibitions, to throw prejudices overboard and is more open and much more willing to communicate - always provided that one enjoys wine moderately and with understanding. Apart from this aspect of socialisation, wine also has a direct effect on the human hormone system. This is triggered by the numerous pheromones (sexual scents) present in wine. The thyroid, parathyroid, pancreas and sexual organs are stimulated.
With a low consumption of wine or alcohol, the libido (sexual drive) is stimulated. Alcohol increases the production of estrogen (female sex hormones) and enhances the effect. This effect can be beneficial for women in the climacteric (menopause). The retained estrogen level during menopause increases the risk of osteoporosis. Moderate wine consumption raises the estrogen level and at least contributes to normalisation. Concerns that moderate wine consumption in men damages the sperm cells are unfounded. This claim has never been scientifically proven. There are countless remarks and poetic verses by artists, poets and other personalities about the aphrodisiac effect of wine. The famous Greek physician Hippocrates (460 to 377 B.C.) also reports about it. A particularly beautiful remark comes from the Roman poet Ovid (43 B.C. to 8 A.D.), further examples are included under quotations. See also under the keywords intoxication, satyricon, symposion and drinking culture.