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The red wine appellation is located in the south-west of the wine-growing region of south-west France, adjacent to the Armagnac brandy region. Madiran is one of the oldest wine-growing regions in France. It was already classified in 1948 under the AOC designation Vic-Bilh, at that time still jointly for red wines and white wines. Today, the white wines are produced under the AOC designation Pacherenc du Vic-Bilh. For a long time, the red wine produced here was considered the wine of the pilgrims who, from the 11th century onwards, travelled the famous pilgrimage route "Camino de Santiago" (Way of Santiago = St. James the Apostle) to Santiago de Compostela in Galicia, Spain, and fortified themselves with it. The vineyards cover around 1,400 hectares of vines on soils of gravel and limestone interspersed with pebbles. They extend over the three departments of Gers (3 communes), Hautes-Pyrénées (6 communes, including Madiran) and Pyrénées-Atlantiques (28 communes). There is an oceanic climate with hot summers, dry sunny autumns and relatively mild winters.

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