At the beginning of the 20th century, there was a major sales crisis for Madeira, which was a consequence of phylloxera, introduced in the 1850s, and powdery mildew, which appeared in the 1870s. In 1913, Welsh & Cunha and Henriques & Camara, and later other trading companies, joined forces on the Portuguese island to form the Madeira Wine Association in order to achieve synergy effects by pooling production costs. The individual Madeira companies or brands, however, remained largely independent. The two Madeira houses Blandy's and Leacock's merged in 1925 and joined as principal owners, with John Ernest Blandy as chairman and Thomas L. Mullins as managing director. Subsequently, other companies joined, including the large Cossart Gordon in 1953, and there was a regrouping under the name Madeira Wine Company in 1981.
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