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In 1757, brothers Giovanni Giacomo and Carlo Stefano Cinzano founded a small shop in Turin, Piedmont, Italy. The two skilled distillers experimented in their laboratory and developed the recipe for a Vermouth, which is still kept secret today. The drink was first invented under this name in Turin in 1786 by Antonio Benedetto Carpano (1764 -1815) and his nephew created the famous brand Punt e Mes as his successor. Cinzano Rosso was produced from "aromatic plants from the Italian Alps" with a total of 35 ingredients. Ingredients include the spices marjoram, musk yarrow and thyme. The drink was very popular, and was also appreciated by Giacomo Casanova (1725-1798). The court of Savoy (this dynasty provided the last kings of Italy) appointed the two brothers as official purveyors to the court. On the royal estate in Santa Vittoria d'Alba, they later built their own production and development facility for various wines and sparkling wines.

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