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The region (Ital. Campania) with the capital Naples lies in the southwest of Italy along the Tyrrhenian coast near the "bootstrap". Only the regions of Apulia, Calabria and Sicily lie further south. It is one of the oldest wine-growing regions in Italy, with viticulture dating back to the Etruscans. Greek colonists founded colonies here and in neighbouring Calabria probably as early as 1,000 BC and called the area Oinotria (land of vines raised on stakes). Later, the Romans perfected viticulture here and called the area "Campania Felix" (happy land) because wine thrives here due to the alluvial and volcanic soil and the abundant sun.

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