Wine company based in Ceres in the San Joaquin Valley in California, one of the largest in the world. The artificial word "Bronco" was formed from "Brotherand Cousin", connected by "n" (from the "and"). The company is owned by Fred Franzia (*1944), who runs it as CEO, his brother Joseph and both cousins John Franzia. Fred's grandfather Guiseppe Franzia and his wife Teresa immigrated from Genoa (Italy) in 1893 and acquired 80 acres of vineyards in California's Central Valley. One of their daughters, Amalie, married the wine legend Ernest Gallo (1909-2007), who also came from Italy and was therefore Fred Franzia's uncle.
![]()
The Wine lexicon helps me to keep up to date and refresh my knowledge. Thank you for this Lexicon that will never end in terms of topicality! That's what makes it so exciting to come back often.
Thorsten Rahn
Restaurantleiter, Sommelier, Weindozent und Autor; Dresden