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Label drinker

A pejorative and mocking term for a wine consumer who buys his wines in a too trusting manner mostly on the basis of "great names", i.e. from well-known and traditional producers or wineries. In part, the desire for prestige also plays a role as a motive. This is often accompanied by insufficient knowledge and half-knowledge of wine, as even poorer wine qualities are not recognized as such and the name or label alone is seen as an unmistakable sign of high quality. It should be noted that this need not be wrong a priori. It may of course be that the attractiveness of a label does not keep pace with the quality of the wine. If only the design of the label without regard to the producer or wine-growing region is considered as a criterion, one can probably speak of a "real" label drinker.

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Sigi Hiss
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