A derisive term for wine consumers who buy their wines in an overly trusting manner, largely on the basis of "big names", i.e. from traditional producers or wineries, famous wine-growing regions and/or on the basis of attractive labels. To some extent, prestige addiction also plays a role.
Some consumers are strongly orientated towards external or prestige-related factors when buying wine. These include the reputation of a producer, the graphic design of the label or even sonorous designations of origin such as Bordeaux, Chianti, Rioja or Napa Valley. It can happen that weaker qualities are overlooked and the name, origin or appearance are regarded as reliable indicators of high quality.
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There is a vast number of sources on the web where one can acquire knowledge about wine. But none has the scope, timeliness and accuracy of the information in the encyclopaedia at wein.plus. I use it regularly and rely on it.
Sigi Hiss
freier Autor und Weinberater (Fine, Vinum u.a.), Bad Krozingen