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DWI

The "German Wine Institute" is an institution of the German wine industry. It was founded in 1949 under the name "Deutsche Weinwerbung GmbH". Together with the DWF (German Wine Fund), the institution was based in the "Haus des Deutschen Weines" in Mainz. In Aril 2016, both moved into an office building in Bodenheim, a community directly adjacent to Mainz. The address was changed to "Platz des Weines 2". Together with the DWF, the DWI has been promoting the sales and quality of German wines since the end of the 1940s. At the beginning of 2007, Monika Reule, who studied agricultural engineering, took over as successor to Holger W. Kirsten. There are about a dozen "Information Offices for German Wine" in the most important foreign markets for wine exports, such as London, New York and Tokyo.

The tasks are public relations, consumer information and coordination of sales promotion measures such as the organisation of German trade fair stands at international wine events. Cooperation partners include the German Wine Academy (DWA) and the DWF. The DWI introduced the quality designations Classic and Selection. The strategy was adjusted in mid-2007. In future, Pinot Noir will be considered a leading grape variety alongside Riesling, and Switzerland, Poland and Ireland will be targeted as new markets. The twelve target countries remain the same, with the majority of funds going to the traditionally most important export markets of the United Kingdom, USA, Japan and the Netherlands. In January 2012, the German National Tourist Board (GNTB) and the DWI signed a cooperation agreement to promote wine, culture and enjoyment in Destination Germany. Comparable institutions with quite similar functions to the DWI are ÖWM (Austria Wine Marketing) and in Switzerland SWC (Swiss Wine Communication)

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