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The winery is located in the municipality of Barolo (province of Cuneo) in the Italian region of Piedmont. In 1870, the Azienda Barala-Rinaldi was founded by Giovanni Battista Rinaldi. After a division of the property in 1916, Giuseppe Rinaldi founded the Azienda Agricola Giuseppe Rinaldi s.s.a. Son Battista Rinaldi was one of the first graduates of the viticultural school in Alba. He founded the Enoteca Regionale di Barolo during his time as mayor of Barolo from 1970 to 1975 and was its first president. Beppe "Citrico" Rinaldi then succeeded his father as a winemaker in 1992, hanging up his learned profession as a public veterinarian to do so. After his death in 2018, the business is now run by the two daughters Carlotta (degree in agronomy - vineyards) and Marta (degree in oenology - cellar techniques and agronomy). The family's property also includes a 10-hectare forest.

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