The estate is located in the municipality of Neustadt-Haardt an der Weinstraße (Mittelhaardt area) in the German wine-growing region of Pfalz. Oliver Zeter completed an apprenticeship as a winemaker followed by studies to become a viticultural technician in Weinsberg. After formative stays abroad in Italy and South Africa, Oliver Zeter first worked in his father's wine agency before realising his big dream as a wine producer in 2007. The trend-setting approach to the Sauvignon Blanc grape variety quickly gained a certain notoriety. In 2018, the winery's headquarters were relocated to a historic estate in Neustadt-Haardt, and in 2021, a new production facility was put into operation to further enhance wine quality.
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