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The international wine fair "WineStyle - wine fair for connoisseurs" took place for the first time in 2008 in Hamburg (Germany). It is organized there annually by the WMS (Weinevents & Marketing Services GmbH). The target audience is "connoisseurs with quality standards". In addition to wine producers from all over the world, suppliers from related industries such as wine tourism, accessories and refrigeration, wine seminars, cuisine, culinary specialities and bookstores/publishers will present their products and services. In 2011, 90 producers exhibited their products. The supporting programme included seminars with the wine experts Rudolf Klein and Stuart Pigott, as well as wine tastings. There were about 5,000 visitors. See also under wine events.

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