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Wine brand

See under branded wine.

Colloquial name (without meaning in wine law) for wines with a certain flavour or a wine style with characteristic, unmistakable typicity. In the course of globalisation, they are becoming more and more important. Characteristic is a taste profile that is independent of the vintage and almost always the same, which is conceived and produced exactly according to consumer wishes. It is therefore not unusual for branded wines to be among the Coca-Cola wines (McDonald's wines) much criticised by wine connoisseurs. However, this by no means means means a priori a lower quality of the product, but mostly they are not absolute top wines, as these products have to be in the lower price segment to reach the masses. Often both the origin and the grape variety take a back seat, although the latter can also mean a certain brand definition.

Markenwein - Flaschen:  Lancers, Liebfraumilch, Mateus, Mouton Cadet, Amselfelder

This is often intended to address new groups of buyers in non-traditional wine-growing countries who cannot (yet) be described as wine...

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