Wine brand

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Colloquial term (without wine-legal meaning) for wines with a certain flavour or a wine style with characteristic, unmistakable typicity. In the course of globalisation, they are gaining more and more importance. Characteristic is a taste profile that is independent of the vintage and almost always the same, conceived and produced exactly according to consumer wishes. It is therefore not uncommon for branded wines to be counted among the Coca-Cola wines (McDonald's wines), which wine connoisseurs tend to disparage because of their uniform taste. However, this does not a priori mean that the quality of the product is inferior, but for the most part these are not absolute top wines, as these products have to settle in the lower price segment in order to reach the large masses. Often, both the origin and the grape variety recede into the background, although the latter can also mean a certain brand definition.

Markenwein - Flaschen: Lancers, Liebfraumilch, Mateus, Mouton Cadet, Amselfelder

High production volumes

The aim is to appeal to new groups of buyers in even non-traditional...

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Roman Horvath MW
Domäne Wachau (Wachau)

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Wine brand

Branded wine

High production volumes

Voices of our members

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