The predecessor of the association in Styria(Austria) was the market community "Steirischer Wein", founded in 1987. The aim was to market Styrian wine as a rarity unique in the world. The trademark was the Styrian bouteille with an embossed panther (the country's heraldic animal) on the capsule at the neck of the bottle. A wine brand founded by the market community in 1995 was the Steirischer Junker wine line.
In July 2015, at the general assembly of the Steirischer Wein market association, the decision was made to merge the regional "Steiermark Wine Committee" and the "Steirischer Wein" market association to form "Wein Steiermark" and thus a single marketing level. Styrian winegrowing enterprises are supported in marketing quality wines. The aim is to address the demanding wine customer in a targeted manner and to open up new markets. This is done through an advertising line adapted to Styrian wine as well as through joint high-level wine presentations at home and abroad. The most important campaigns and tasks carried out by Wein Steiermark are:
For my many years of work as an editor with a wine and culinary focus, I always like to inform myself about special questions at Wine lexicon. Spontaneous reading and following links often leads to exciting discoveries in the wide world of wine.Dr. Christa Hanten
Fachjournalistin, Lektorin und Verkosterin, Wien