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virtual winery

A term coined in the 1990s for special winegrowing companies. The basic idea is based on the fact that there are no wineries and in some cases no vineyards of their own. Flexible premises and vineyards are rented or grapes are purchased and wines are produced with "flying personnel". These companies are organised in different ways. There is also the concept of buying wines produced according to predetermined guidelines from winegrowers/wineries and only carrying out the ageing, bottling, labelling and marketing. Examples of this type of wine production and marketing are Marchiopolo (Italy), Mitolo (Australia) and Telmo Rodríguez (Spain).

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Dr. Edgar Müller
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The world's largest Lexicon of wine terms.

26,385 Keywords · 46,991 Synonyms · 5,323 Translations · 31,719 Pronunciations · 202,830 Cross-references
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