A winegrowers' association or regional brand in the Lower Austrian wine growing region Wachau for dry quality white wines typical of their origin. It was founded in 1983 by the four Wachau winegrowing pioneers Franz Hirtzberger sen. (1922-2007), Josef Jamek, Franz Prager and Willi Schwengler as directors of the Winegrowers' Cooperative Wachau (today Domäne Wachau). Among other things, they wanted to create a regionally protected brand, which was directed against the then widespread custom of buying wines from other Lower Austrian wine-growing regions and marketing them as Wachau wine. The Austrian nobleman Leuthold I von Kuenring (1243-1313), who resided in his castle Dürnstein, used the name to designate the core of his possessions, which corresponded to today's Wachau. His portrait is on the label, but instead of a sword he carries a wine goblet in his right hand. The chairman of the association was Franz Hirtzberger junior for 24 years, his successor since 2012 is Emmerich Knoll.