A winegrowers' association or regional brand in the Wachau winegrowing region(Lower Austria) for quality dry white wines typical of the region. It was founded in 1983 by the four Wachau winegrowing pioneers Franz Hirtzberger senior (1922-2007), Josef Jamek, Franz Prager and Willi Schwengler as directors of the WG Wachau (now Domäne Wachau). The aim and purpose was to create a regionally protected brand that was directed against the then widespread practice of buying wines from other Lower Austrian wine-growing regions and marketing them as Wachau wines.
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Fachjournalistin, Lektorin und Verkosterin, Wien