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Varietal character or varietal typicality is the totality of all olfactory, taste and colour characteristics that are typical of a particular grape variety in a wine. In old wines, however, this is becoming increasingly blurred. With certain varieties, the aroma (primary aroma) is particularly characteristically pronounced. These are, for example, all varieties of Muskateller(Muskatton = grapey) or Traminer(roses, spices).

The second group has a discreet but also characteristic aroma, such as Cabernet Sauvignon (redcurrant or cassis), Müller-Thurgau (muscat), Riesling (peaches, apricots) and Sauvignon Blanc(grassy). Some varieties are called bouquet varieties because of certain aromatic substances.

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