At the beginning of the 21st century in California became popular designation (also Extreme value or Value wines) for excellent, but nevertheless inexpensive wines already around few dollars. The most famous brand of this genre is "Charles Shaw" from the Bronco Wine Company. See also under Fighting Varietals and Brand Wine.
For my many years of work as an editor with a wine and culinary focus, I always like to inform myself about special questions at Wine lexicon. Spontaneous reading and following links often leads to exciting discoveries in the wide world of wine.
Dr. Christa Hanten
Fachjournalistin, Lektorin und Verkosterin, Wien