The Austrian Winegrowers' Association was founded in 20002, the idea came from the winegrower Bertold Salomon of the Salomon Undhof
winery in the Kremstal
winegrowing region (Lower Austria). The name means "You happy Austria" in German and is derived from the well-known saying "Bella gerant alii, tu felix Austria nube" (Let others wage wars, you happy Austria marry). This was used to describe the marriage policy of the Habsburgs, who (allegedly) secured their power less through wars and more through politically motivated marriages (in reality, however, the Habsburgs did not wage fewer, but rather more wars than other ruling houses).
It is an export association together with Schlumberger Germany for the German market. The member wineries come from different wine-growing regions and thus cover a good part of the Austrian wine landscape. They are Achs Paul
(Weinviertel), Gesellmann Albert
(Mittelburgenland), Gross Alois
(Südsteiermark), Markowitsch Gerhard
(Carnuntum), Pichler Rudi
(Wachau), Salomon Undhof
(Thermenregion) and Wieninger
(Wien). This distribution concept can be described as a very successful pioneer model, because in ten years the export share in Germany could be multiplied.