Tu Felix Austria

The Österreich Winzervereinigung was founded in 2002, the idea came from winemaker Bertold Salomon from the winery Salomon Undhof in the wine region Kremstal (Niederösterreich). The name means "You happy Austria" and is derived from the well-known saying "Bella gerant alii, tu felix Austria nube" (Let others wage wars, you happy Austria marry). This described the marriage policy of the Habsburgs, who secured their power (allegedly) less through wars, but rather through politically motivated marriages (in truth, however, the Habsburgs waged not less, but rather more wars than other ruling houses).

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This is an export community together with Schlumberger Germany for the German market. The member companies come from eight Weinbaugebiet and thus cover a good part of the Austrian wine landscape. These are Achs Paul (Neusiedlersee), Fidesser (Weinviertel), Gesellmann Albert (Mittelburgenland), Gross Alois (Südsteiermark), Markowitsch Gerhard (Carnuntum), Pichler Rudi (Wachau), Salomon Undhof (Kremstal), Schlumberger (Thermenregion) and Wieninger (Wien). This distribution concept can be described as a very successful pioneer model, as in ten years the export share in Germany has been multiplied.

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Tu Felix Austria

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