Colloquial term for a cheap wine produced in large quantities (also discounter wine); see under mass wine.
Colloquial term (also discounter wine, supermarket wine, industrial wine) for wines that are usually produced in very large quantities and often have a low price level. They are specifically produced by large producers exclusively for supermarkets and large retail chains or discounters, often with their own brand names for certain consumer groups, and marketed under the special label of the houses. The term has no legal meaning and is not unambiguous. It does not necessarily mean inferior or poor wine quality in every case. In the worse case, it is a matter of wines for quick...
In the past, you needed a wealth of encyclopaedias and specialist literature to keep up to date in your vinophile professional life. Today, Wine lexicon from wein.plus is one of my best helpers and can rightly be called the "bible of wine knowledge".Prof. Dr. Walter Kutscher
Lehrgangsleiter Sommelierausbildung WIFI-Wien