One of the three specific wine-growing areas in the Austrian province or generic wine-growing region of Styria. The history of viticulture dates back to the fourth century BC. In the Monarchy, towards the end of the 19th century, there were still 35,000 hectares of vineyards in what was then called Lower Styria - about 15 times the amount today. At that time, however, areas that today lie in Slovenia were included. The Habsburg Archduke Johann (1782-1859) set the course for Styrian quality viticulture by founding an experimental vineyard near Marburg. At that time, Pinot Blanc from the Jerusalem vineyard, which is now in Slovenia, was one of the most sought-after white wines in Europe.