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Since 1976, "Schilcher" has been a legally protected term for a rosè wine made from 100% Blauer Wildbacher in the generic Styrian wine region. Due to the ideal soil conditions, the main growing area is the specific wine growing region of Western Styria, also called "Schilcherland". The name comes from the iridescent colour, which is regulated with the maceration time. Smallest quantities are also produced in ViennaThe Schilcher is produced in Lower Austria, Lower Austria and Burgenland, but may only be called by the grape variety. In Veneto, the Collalto family, who immigrated from Styria, presses an IGT red wine called "Wildbacher". The wine has been documented since 1580, the year in which the wine book of the Viennese clergyman Johannes Rasch (1540-1612) was published, in which a Schilcher is mentioned. It is assumed that at that time all reddish iridescent wines were called Schiller or Schilcher

Empress Maria Theresa (1717-1780) laid down in a decree that for every bucket of wine imported into Styria a guilder of duty was to be paid "because the country itself produces enough wine that cannot be consumed for the value". Pope Pius VI (1717-1799) visited Emperor Joseph II (1741-1790) in 1782 to negotiate his rigorous church reforms. On his journey to Vienna he stopped at a monastery in Köflach. The comet year 1811 was a particularly good wine year. Like the Uhudler, the wine had a bad image for a long time and was derogatorily called Heckenklescher, Faustschilcher or Rabiatperle. In the 1950-ies the Schilcher went completely out of fashion, it was dismissed as "not presentable". In this time the veterinarian Max Gschiel from Stainz was an ardent admirer. He carried out experiments in pest control, modernized the cellar management and bottled Schilcher for the first time. Thereby he has contributed that the Schilcher has rightly experienced an upswing in the last decades. In 1922 Gschiel was also co-founder of the fruit and wine growing association Stainz.

With vintage 2017 the origin controlled quality grade "Schilcherland DAC" was introduced. This included the whole wine-growing region of Western Styria and the cadastral community of Obergreith (community of Oberhaag in the district of Leibnitz) in the wine-growing region of Southern Styria. However, this designation was abandoned again the following year and the wine was included in the new DAC area of Western Styria from vintage 2018. In principle, the designation must be "Schilcher Klassik"; all detailed regulations are contained there.

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