Since 1976, "Schilcher" has been a legally protected term in the generic wine-growing region of Styria for a rosé wine made from 100% Blauer Wildbacher grapes. Due to the ideal soil conditions, the main growing area is the specific wine-growing region of Western Styria, also known as "Schilcherland". The name comes from the iridescent colour, which is regulated by the maceration time. Small quantities are also produced in Vienna, Lower Austria and Burgenland, but may only be labelled with the grape variety there.
The Schilcher Wine Route runs through the municipalities of Ligist, Gundersdorf, St. Stefan, Greisdorf, Stainz (with Stainz Castle), Vochera, Bad Gams, Schloss Wildbach, Deutschlandsberg, Aichegg, Bad Schwanberg, Wies and Eibiswald.
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