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Lexicon

The largest wine encyclopedia in the world with 26,332 Terms.

0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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A colloquial term (with no legal significance in wine law) for wines marketed under a brand name that have a specific flavour profile or a wine style with a characteristic, distinctive character. They are becoming increasingly important in the wake of globalisation. A defining feature is the aim to achieve a flavour profile that is largely independent of the vintage and as consistent as possible, which is specifically designed and produced to meet consumer preferences. Branded wines can be marketed either as a retail or catering trade’s own-brand (private label) or under a wine producer’s own brand.

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Thorsten Rahn

The Wine lexicon helps me to keep up to date and refresh my knowledge. Thank you for this Lexicon that will never end in terms of topicality! That's what makes it so exciting to come back often.

Thorsten Rahn
Restaurantleiter, Sommelier, Weindozent und Autor; Dresden

The world's largest Lexicon of wine terms.

26,332 Keywords · 46,459 Synonyms · 263,675 Cross-references
made with ♥ by our author Norbert F. J. Tischelmayer. About the Lexicon

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