The Roman and Adelheid Pfaffl winery is located in the municipality of Stetten near Korneuburg on the north-western city limits of Vienna in the Weinviertel wine growing region of Lower Austria. The agricultural business, which has been managed for generations, was taken over from his parents in 1978 by the present winegrower Roman Pfaffl (*1951). At that time, however, viticulture played only a minor role with less than one hectare of vineyards. But then the rapid rise to the today often called "Mr. Veltliner" began. In 2003 newly built tasting rooms, a vinotheque and a winter garden were put into operation.
As chairman of the regional committee Weinviertel, Roman Pfaffl played a decisive role in the creation of the first wine classified as DAC (Districtus Austriae Controllatus) in Austria, the Weinviertel DAC, from the 2002 vintage onwards, which is made from the typical grape variety Grüner Veltliner. The winery is a member of the wine growers' association Premium-Weingüter Weinviertel. Since the year 2000, the vineyards have been leased or managed by the Bockfliess Castle Winery. Despite its considerable size, the estate has remained a pure family business. On its 60th birthday the responsibility passed to son Roman Josef Pfaffl and daughter Heidemarie Fischer.
The vineyards cover 80 hectares of vineyard area and extend over eleven communities in the Altenberg, In goldenen Jochen, Haidviertel, Hundsleiten, Neuberg, Rossern, Sandtal, Seiser am Eck, Sonnleiten and Zeiseneck vineyards. They are planted to 70% with the white wine varieties Grüner Veltliner (with about 50% of the total area the leading variety), Pinot Blanc, Chardonnay, Riesling and Sauvignon Blanc, and 30% with the red wine varieties Zweigelt, St. Laurent, Cabernet Sauvignon and Merlot. The vines are cultivated in a natural way with permanent greenery, careful foliage work, and avoidance of pesticides and chemical fertilization.
Among the premium wines are the two Grüner Veltliner Weinviertel DAC Haidviertel and Zeiseneck, the three Grüner Veltliner Weinviertel DAC Reserve Hundsleiten, Goldjoch and HOMMAGE, the white wine Terrassen Sonnleiten Riesling and the red wine Altenberg St. Laurent, as well as the two red wine cuvées "Excellent" (60% Zweigelt, 20% each Cabernet Sauvignon and Merlot) and "Heidrom" (50% each Merlot and Cabernet Sauvignon).
Since the 2004 vintage, red wines and white wines are also produced in the Vienna produced. The vineyards close to the winery comprise seven hectares of vines in the two Bisamberg vineyards Herrenholz and Praschen. These are the white wine cuvée "Wien 1" (Grüner Veltliner, Riesling, Pinot Blanc), the red wine cuvée "Wien 2" (Blauer Zweigelt, Cabernet Sauvignon) and a pure red wine from Pinot Noir. In addition, brandy, glögerbrand and bottle-fermented sparkling wine are also produced.