The winery is located in the municipality of Manacor on the Balearic island of
Mallorca. It was founded at the end of the 19th century by Pere Reus Morro, known as Pere Seda, and is now run by the fifth generation of the family. The vineyards cover 130 hectares of vineyards in the two municipalities of Manacor and Felanitx in the DO area of Pla i Llevant. They are planted with the indigenous varieties Callet, Manto Negro and Moll (Prensal), as well as Cabernet Sauvignon, Chardonnay, Macabeo, Merlot, Moscatel, Parellada and Tempranillo. The flagship of the house is "Pere Seda - Mossèn Alcover", which is blended from 40-year-old Callet vines (60%) and Cabernet Sauvignon (40%) and matures for three months in barriques. The red wines "Pere Seda Crianza and Reserva" are blended from Cabernet Sauvignon, Tempranillo and Manto Negro. L'Arxiduc Pere Seda" is available in red (Callet, Manto Negro, Tempranillo), rosé (Merlot, Tempranillo) and white (95% Parellada, Moscatel). Bottle-fermented sparkling wines are also produced. With an annual production of 650,000 bottles of wine, Pere Seda is the largest producer in Mallorca.