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parkerization (GB)
parkeriser (F)

Popular term for the custom of wine producers to vinify their wines in such a way that they meet the taste of the famous US wine critic Robert Parker (*1947). Parker is said to prefer wines from Bordeaux with high alcohol content and accentuated tannins through intensive barrique ageing, as well as so-called fruit bombs. That is why (allegedly) such wines should be better rated by him and thus the wine should automatically be sold more expensive. Parker himself vehemently denies this, however, and says that his broad and very different taste preferences make it impossible to produce a wine according to a formula that he would definitely like. This is correct in so far as authentic wines that are true to their origins are also often rated very highly by him. However, a certain preference for such fruity wines cannot be ignored. See also under Coca-Cola wines.

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