Popular term for the custom of producers to vinify their wines in such a way that they correspond to the presumed taste of the US wine critic Robert Parker (*1947). He was said to favour particularly alcohol-rich, tannin-accentuated fruit bombs characterised by intensive barrique ageing. Particularly in Bordeaux, but also in other wine regions, some producers are said to have deliberately changed their wine style in this direction in order to achieve higher ratings from Parker and thus achieve better market prices.

Robert Parker has always rejected this accusation. He emphasised that his evaluation criteria could not be reduced to a specific style of wine and that his preferences could not be summed up in a simple formula. In fact, he often rated authentic wines with moderate alcohol content and a traditional style very highly. Nevertheless, he is said to have a certain preference for powerful and fruit-orientated wines. The Natural Wine movement, which emerged in the 1980s, is regarded as a counter-movement to the supposed Parkerisation, propagating wines that are as natural as possible and less influenced by corresponding methods.
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