ÖWM

Österreich Wein Marketing GmbH is a service company for the Austrian wine industry based in Vienna. Its predecessor was the "Verein für Österreichische Weinwerbung" (Association for Austrian Wine Advertising), founded in 1952. It focussed on wine tastings, trade fair participation, letter advertising and posters. It was dissolved in 1968 and the existing assets were given to the ÖWI (Austrian Wine Institute), today an ÖWM subsidiary. This company still deals with logistics, the dispatch and sale of wine accessories, advertising material, etc. Between 1968 and 1985, the Austrian Wine Industry Fund carried out promotional activities for Austrian wine.

Mag. Wilhelm Klinger - ÖWM Geschäftsführer 2007-2019

Foundation after wine scandal

In 1985, the wine sc andal (also known as the "glycol scandal") came to light. This involved the unauthorised "enhancement" by adding diethylene glycol. At the end of 1986, the "Österreichische Weinmarketing Service GmbH" was founded to help alleviate the consequences of this scandal through marketing measures, among other things. It supports and coordinates the strategic endeavours of the Austrian wine industry in terms of quality and sales. It is financed by compulsory contributions from all winegrowers based on the area under vines. The annual income amounts to around 4 million euros in marketing contributions from the wine industry (1.1 cents per litre of harvested wine and 1.1 cents per litre of bottled wine placed on the market) and around 3.5 million euros in contributions from the federal states. In addition, ÖWM receives funding from the EU.

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Foundation after wine scandal

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You can also use our powerful search function with many flexible filters, such as:

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ÖWM

Foundation after wine scandal

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