The "Naturland - Verband für naturgemäßen Landbau e.V." with headquarters in Gräfelding near Munich (Bavaria, Germany) was founded in 1982 with the aim of promoting organic farming; since 1986 also internationally. The organisation's activities now include organic food production, organic forestry and aquaculture, social and fair trade guidelines, as well as textile production and cosmetics. The aim is to protect the environment and preserve the natural basis of life through a natural way of farming in all areas of agriculture without the use of genetic engineering through 100% organic and fair agriculture worldwide.

Certified farmers and processing companies must work and produce in accordance with Naturland standards. Consumers are given a guarantee for the organic products they buy. The standards are stricter than the legal requirements of the EU Organic Regulation. Naturland has had additional social guidelines in place since 2005, which are used to check the social conditions of employees involved in the production and processing of products as part of the certification process.
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